Internet Marketing is an umbrella term that covers several different proven methods of promoting your business online - including search engine optimization, pay-per-click advertising and email marketing.
- Search Engine Optimization is the process of designing your website to rank highly in search engine listings. It is impossible to guarantee a high rank for a popular search term - since there are so many other competing websites.
- Pay-Per-Click Advertising can be a very cost-effective method of driving customers to your website. A search engine shows your advert for free, and you only pay when a customer clicks on the advert and visits your site. This makes it a more efficient form of paid advertisement.
- Email Marketing is a established and legitimate way of reaching customers, and should be distinguished from the mass-sending of unsolicited SPAM emails. One of the key requirements of email marketing is the idea that customers 'opt-in' to the service, and can 'opt-out' at will. Email Marketing lets you target your advertising to interested customers.